The One Thing You Must Do During A Job Interview
Dan Schawbel is the leading personal branding expert for immature professionals. Read total profile
People you know or have never met yet are googl'ing you. Let's face information technology, yous're even google'ing yourself! At the end of 2007, the Pew Internet Research Squad found that 47% of people search for data about themselves online (Self-Googling), which was more than double 5 years agone. It'due south a pretty rubber bet that percentage has climbed to over 50 or 60% by this year.
Some people might can information technology ego-surfing, but it's really a good practice to see what results come up up for your proper name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they desire to learn more about you. Hiring managers want to come across if you accept a clean record in Google, which is your permanent record because every move you brand (yes even a web log comment) is stored at that place forever. Before I went on a second date once, the daughter Google'ed me. If she hadn't liked what she saw, the 2d date wouldn't have happened. Try doing it correct now and run into what y'all become.
There is no hiding from Google!
Google keeps runway of merely about everything y'all practice on the internet. It patrols and captures your online behavior, such equally when you postal service on your blog, tweet using Twitter, join social networks, annotate on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking about you, which means that Google has a complete picture (almost similar an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children'southward children will be able to detect out everything about you when they abound older. "Mom, await what I but found out about Dad in Google." Your personal brand can't hide from Google. There is one major exception to this though.
Common names
If your name is common, such as Mike Smith, then it volition exist very difficult to own your Google results. There are over 54 million results for "Mike Smith" in Google. Y'all won't be able to compete with the athletes and musicians on the offset few pages. If your life goal is to rank in the acme ten results, that may be achievable, if you either go very famous or piece of work extremely hard at building content each and every day for your entire life. At the age of sixty you might find out that Google changed their algorithm and you lot'll lose all that hard work. The bespeak being is that you'll have to differentiate your proper noun in order to rank high. I typically recommend you use your middle name or a nickname in this case. The worst instance scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate considering they become mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. Nosotros're talking Google PageRank's of eight and higher! Your blog posts about these celebrities will never end upwards on the acme twenty results for their name unless you are Perez Hilton. If your name is the same as a celebrities, you lot are in big trouble. Attempt searching for Christina Aquilera (21 one thousand thousand results), Britney Spears (88 meg), Lil Wayne (xl 1000000) and other major celebrities. Personally, I don't have any friends with these names, but even with C-level celebrities, you lot don't stand up a take a chance. If you are stuck with a celebrity name, I propose that yous build your make around an area of your expertise or interest and connect it to your brand proper name.
Unique names
While growing up, y'all might have been made fun of people of your unique name because it was "different." Although you were ostracized and made fun of, correct now you get to express mirth at everyone else! With a distinct proper noun, yous are able to hands manipulate the results for your name on search engines. When you become to your high school reunion and meet your friends, you'll become the last laugh because you can be visible and control perceptions, while they simply cannot. When y'all Google your proper name, whether you have results that reflect your make, you'll see how hard information technology will be to rank high for it or not. Depending on the contest, it may have you a few days or a few months. Over fourth dimension, if y'all work very hard, you lot'll own the acme ten results for your proper name.
In my next post, I'll talk almost what yous can do to gain command over your Google results and let your personal brand polish through.
Featured photo credit: Adam Winger via unsplash.com
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Source: https://www.lifehack.org/articles/work/the-one-thing-you-must-during-job-interview.html
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